Real Estate marketing of a property for sale or rent is about reaching the broadest audience possible. The first step is an analysis based on the type of property that will be marketed. Our years of experience, vast knowledge and many tools available to us will help in structuring an appropriate marketing plan for your property. It is this plan that will help achieve a very successful transaction.

We have found that the key steps will include some if not all of the following:
* MLS (Multiple listing service)
* IDX/VOW The property will appear on 300 REBNY Members company websites
* An individual property website will be created and syndicated to over 100 different search sites
* “Featured Listing” status is given to your property on our company website
* E-blast brochures are sent to both agents and personal clients
* Printed brochures mailed to buildings and personal clients


The Internet has become an essential and indispensable tool in the home search process. Key property exposure and dispersion across all mediums creates the greatest opportunity for a successful transaction. Barshay Brokerage has the ability to cover all aspects of this marketing style.

* 54% of buyers stated that the use of the internet was the first step taken 1
* 90% of home buyers searched online during their home buying process 2
* 51% found the home they wanted to purchase on the Internet 3
* 87% of the buyers used a real estate agent or broker to complete the purchase process 3
* 80% of customers use a phone to search for property on the Internet 4
* 1% of Buyers found the home they purchased in the Newspaper 5
* Top 3 Social Network Referrers for referring traffic to the Single Property Websites 6
1. Facebook 2. Linkedin 3.Twitter

1. National Association of Realtors (NAR) 2. Google Data 3. NAR 4. NAR 5. Properties Online 6. Google Data